It's tough to decide what's funnier: That the Falcons are seeking credit for not extorting fans who'd like to eat at their new stadium, or that they actually deserve it.
Atlanta owner Arthur Blank and president Rich McKay detailed the "revolutionary" fan-friendly pricing scheme at Mercedes-Benz Stadium on Monday. Here, "revolutionary" qualifies as charging your customers what they'd pay at a normal food spot, rather than $9 for a hot dog.
The full list of "street-priced" items: $2 hot dogs, pretzels, popcorns, bottomless regular Coke products and bottled water; $3 pizza slices, waffle fries, nachos and peanuts; $4 souvenir sodas; $5 12-ounce Bud Lights and cheeseburgers; and $6 chicken tender baskets.
MORE: MLB's best ballpark food in 2016
The end result is that a family of four can eat at a game for about $27, about 50 percent cheaper than the cost at the Georgia Dome. Not bad.
“The pricing is a way to say thank you to our fans for being supportive, thank you to our fans for helping us building and construct this magnificent stadium," Blank said. Mercedes-Benz Stadium, all told, is expected to cost $1.4 billion and open in June 2017.
“("Street-priced" items) probably represent 75-80 percent of the volume in the business," Blank said. "We didn’t take some weird items that maybe only you and I might order, and nobody else would order, and price those low."
It's a nice thing for Blank to do; the deal, he says, "is[......]